What attributes are there in 2015? Review and analysis of hot topics on the Internet in the past 10 days
2015 was the first year that the mobile Internet exploded, and its "connectivity" attribute profoundly affected the technological and social development of the following ten years. This article will combine the hot topics on the entire network in the past 10 days (data back to 2023), and analyze the characteristics of the era in 2015 through structured data.
1. Core attribute positioning in 2015
According to the topic correlation analysis of the entire network, the core performance in 2015 was three major attributes:
| attribute dimension | Specific performance | Related topics in 2023 |
|---|---|---|
| The first year of technology | 4G penetration rate exceeds 50% 470 million smartphones shipped | #5G Application Scenario Review# #first generation internet celebrity APP nostalgic# |
| Capital outlet | Total O2O financing exceeds 30 billion Sharing economy startups surge | #新consumer brand ups and downs# #Shared bicycle cemetery status quo# |
| cultural transition | The number of live broadcast viewers exceeded 100 million Online self-made content accounts for 35% | # short video ten years evolution# #Initial Generation Internet Celebrity Current Situation Survey# |
2. Comparison of popular topic data
By comparing the hot search characteristics in 2015 and 2023, we can see the obvious inheritance relationship:
| field | Top 3 topics in 2015 | Popularity of related topics in 2023 | Development trend |
|---|---|---|---|
| Technology | Mobile payment war Legalizing online ride-hailing Drone commercial use | 780,000 650,000 420,000 | Basic technology → scene deepening |
| Entertainment | IP adaptation boom The rise of barrage culture The first year of internet celebrity economy | 930,000 570,000 880,000 | Form innovation → content upgrade |
| society | Implementation of mass entrepreneurship and innovation policy Implementation of two children alone Fighting against smog | 510,000 360,000 630,000 | Policy driven → long-term governance |
3. In-depth analysis of typical phenomena
1.technology infrastructure year: In 2015, the total number of 4G base stations in China reached 1.77 million, and the smartphone penetration rate was 68%, which directly gave birth to two super application scenarios: mobile payment (annual growth rate of 483%) and short video (annual user growth of 210%).
2.Business trial and error field: Of the 167 O2O companies born that year, only 12 will survive until 2023, but the user habits cultivated (such as home service acceptance rising from 17% to 89%) continue to affect the business form.
3.cultural watershed: The output of online video content has surpassed that of TV stations for the first time, and the proportion of online literature IP adaptations has increased from 28% in 2015 to 72% in 2023, restructuring the entire entertainment industry chain.
4. 2015 in historical coordinates
Through semantic network analysis, it can be seen that the core values in 2015 are:
| Dimensions | Short-term impact (2015-2018) | Long-term value (2019-2023) |
|---|---|---|
| Technology | Popularization of mobile terminals LBS service outbreak | Digital Transformation Basics Internet of Things Entrance Cultivation |
| business | subsidy war Channel revolution | The formation of new retail genes DTC model exploration |
| society | The rise of flexible employment attention fragmentation | Normalizing the gig economy Content consumption rating |
In online discussions as of 2023,"Internet products born in 2015"The number of views on related topics reached 320 million, of which 62% were nostalgic discussions on "first-generation applications" such as food delivery platforms, mobile live broadcasts, and shared bicycles, confirming this year's historical status as the first year of the mobile Internet.
The technical foundations and user habits of the currently hotly debated concepts such as the Metaverse and Web 3.0 can be traced back to the three attributes of mobile, scenario-based and socialization established in 2015. This is the practical significance of us re-examining this critical year.
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