What does "dead man's meal" mean?
Recently, the term "meal for the dead" has sparked widespread discussion on social media and has become one of the hot topics in the past 10 days. The word originally originated from an Internet buzzword, but later became a hot search topic due to the controversial use of it by some public figures and netizens. This article will combine the hot discussion content on the entire Internet, analyze it from four aspects: definition, origin, controversial points and netizens’ opinions, and provide structured data for reference.
1. Definition and Origin

"Dead man rice" originally refers to the behavior of certain self-media or marketing accounts to gain traffic by consuming sensitive topics such as deceased celebrities and disaster events. With the expansion of usage scenarios, it now also generally refers to any behavior that takes advantage of other people's misfortunes for profit. The following is the popularity trend data of this word:
| time range | peak search volume | Main discussion platform |
|---|---|---|
| last 7 days | Single-day search volume exceeds 500,000 | Weibo, Douyin, Bilibili |
| Last 30 days | Cumulative search volume exceeded 2 million | Zhihu, Douban group |
2. Inventory of disputed events
The following are three typical incidents that triggered discussions about "dead man's meal":
| event | time | key points of dispute |
|---|---|---|
| An anchor visited the scene of the plane crash live | October 12, 2023 | Accused of "eating human blood steamed buns" |
| Variety show maliciously edits footage of late artist | October 15, 2023 | Program crew still faced boycotts after apologizing |
| Internet celebrity fabricates cancer experience to sell goods | October 18, 2023 | Account banned |
3. Netizens’ opinions are polarized
According to sample survey data:
| stance | Proportion | Typical comments |
|---|---|---|
| Strongly opposed | 67% | “There is no bottom line in consuming the dead” |
| neutral attitude | 22% | "Need to distinguish between commemoration and hype" |
| Support reasonable creation | 11% | "Historical themes should also be recorded" |
4. Social Impact and Reflection
This phenomenon reflects the ethical dilemma of online content creation. The platform has taken corresponding measures. For example, Douyin has recently removed more than 20,000 related videos, and Weibo has closed 12 topics. Expert advice:
1. Establish a stricter content review mechanism
2. Improve public media literacy education
3. Improve legislation related to cyber violence
Conclusion
The essence of the "Dead Man's Rice" controversy is the conflict between traffic economy and moral bottom line. While pursuing content popularity, creators must keep social responsibilities in mind and avoid letting "traffic first" become "humanity is the darkest".
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