What milk tea is the most famous? Analysis of popular milk tea brands and trends on the Internet in the past 10 days
As milk tea culture continues to heat up, discussions about milk tea brands have remained high on the Internet in the past 10 days. This article combines social platforms, e-commerce data and consumer feedback to sort out the most popular milk tea brands and popular items, and presents them in structured data to help you quickly understand the latest trends in the milk tea industry.
1. Top 5 most searched milk tea brands in the past 10 days
| Ranking | brand name | Hot search index | Popular items |
|---|---|---|---|
| 1 | Hi Tea | 985,000 | Succulent grape jelly |
| 2 | The color of tea is pleasing to the eye | 872,000 | Orchid Latte |
| 3 | Mixue Ice City | 768,000 | Chilled Lemonade |
| 4 | Nayuki's tea | 654,000 | Domineering Cheese Strawberry |
| 5 | Auntie from Shanghai | 531,000 | Blood glutinous rice milk tea |
2. Inventory of regionally limited popular milk teas
Recently, local specialty milk tea has triggered a cross-regional purchasing craze. The following are the limited editions hotly discussed by netizens:
| area | Brand/item | Featured tags |
|---|---|---|
| Changsha | Joyful Tea·Three Season Insects | Seasonal limited tea base |
| Chengdu | Shu color tea color·Panda milk cap | Cultural and creative IP co-branding |
| Guangzhou | Abashiduo Huangpi Xianlu | Lingnan fruit special blend |
3. The factors of milk tea that consumers are most concerned about
Through the analysis of keywords on social platforms, the distribution of consumer decision-making factors is as follows:
| Focus on dimensions | Proportion | Typical comments |
|---|---|---|
| Taste | 42% | "The tea base is mellow and not astringent" |
| Appearance | 28% | "Gradient layering is great for taking photos" |
| Cost-effectiveness | 18% | "Plenty of food for a large cup at a reasonable price" |
| health | 12% | "The zero-calorie sugar option is very thoughtful" |
4. Forecast of new product trends in summer 2024
Based on recent brand trends, the following trends may emerge in the next two months:
1.Fruit tea upgrade: The proportion of niche fruit tea drinks such as bayberry and yellow peel has increased;
2.cultural integration: More local specialties (such as glutinous rice glutinous rice and green dumplings) are integrated into milk tea;
3.Black technology application: New technologies such as smart drink machines and AR customized cup stickers are emerging.
5. Comparison of real word-of-mouth among consumers
| brand | Praise keywords | The focus of bad reviews |
|---|---|---|
| Hi Tea | Highly innovative and high-end materials | High prices, long queues |
| Mixue Ice City | Best value for money, fast food delivery | Sweetness cannot be adjusted |
| Nayuki's tea | Comfortable environment and European bags | Product homogeneity |
Conclusion: The competition in the milk tea market has shifted from a single taste competition to a multi-dimensional experience competition. It is recommended that consumers choose according to their own preferences: if they are looking for quality, they can choose Heytea and Naixue; if they are looking for cost-effectiveness, Mixue Bingcheng is recommended; if they want to experience regional characteristics, they should not miss regional brands such as Cha Yan Yuese. The latest trends show that health and personalization will become the next industry explosion point.
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