The "Soft Light" underwear endorsed by Gao Yuanyuan has aroused heated discussions across the Internet. Here is a list of the hot topics in the past 10 days.
Recently, the new underwear brand "Soft Light" endorsed by national goddess Gao Yuanyuan has become the focus of heated discussions on social platforms. Its elegant design concept and healthy and comfortable product positioning have quickly detonated the consumer market. This article will combine the hot search topics on the Internet in the past 10 days and analyze the communication logic behind this phenomenon-level event through structured data.
1. Core data of Gao Yuanyuan’s underwear endorsement event
| keywords | Search volume (10,000) | Discussion platform | Peak popularity date |
|---|---|---|---|
| Gao Yuanyuan underwear | 328.5 | Weibo/Xiaohongshu | 2023-11-15 |
| soft light | 176.2 | Douyin/Taobao | 2023-11-18 |
| Star style underwear | 89.7 | E-commerce platform | continued growth |
2. Multidimensional analysis of hot topics
1.Product design highlights
Patent data disclosed by the brand shows that the cup design using 3D three-dimensional cutting technology has been praised by 92% of those who tried it on, and the wire-free support system has become a core focus of women aged 25-35.
| Product features | User satisfaction | Hot search related words |
|---|---|---|
| Breathing cotton material | 94% | #Breathing underwear# |
| Traceless technology | 88% | #hiddenunderwearwear# |
2.marketing communication path
The brand has adopted a three-stage detonation strategy: on November 10th, the official Weibo released a suspense poster → on November 13th, Gao Yuanyuan was exposed in a street photo shoot at the airport → on November 15th, full-platform advertising was launched to achieve exponential communication effects.
3.consumer portrait
According to e-commerce platform data, new middle-class women aged 25-40 account for 73%, and 68% of these users also pay attention to sports content such as yoga and Pilates, reflecting the consumption relevance of healthy lifestyles.
3. Observation of social and cultural phenomena
This event reflects three major trends in contemporary female consumption:
•Enjoy your consumption: Underwear changes from functional to emotional
•Quality awakening: The proportion of single item budget 300-500 yuan increased by 42%
•Idol empowerment: Celebrity endorsement conversion rate increased by 27% year-on-year
4. Industry Impact Forecast
| Influence dimension | short term effect | long term trend |
|---|---|---|
| market competition | Follow-up spokesperson strategies for similar brands | Competition in technological innovation intensifies |
| consumer behavior | Double Eleven sales increased by 300% | Scenario-based segmented products emerge |
The popularity of Gao Yuanyuan's underwear endorsement is not only another verification of the economic effect of celebrities, but also marks that China's underwear industry has entered a new development stage driven by technology and tied by emotion. The brand revealed that it will next work with Gao Yuanyuan to launch a limited edition designer co-branded model, which is expected to trigger a new round of consumer boom.
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