What brand of clothes does Ice wear? Revealing the latest popular fashion brands
In recent years, many emerging brands have emerged in the fashion industry, among which “Ice” has become a hot topic recently due to its unique design style and high exposure on social media. Many consumers are curious"What brand of clothes does Ice wear?", this article will give you an in-depth analysis of this brand based on the hot content on the entire Internet in the past 10 days, and attach structured data to show its popularity.
1. Ice brand background
Ice is a street fashion brand established in 2018. It focuses on simple design and high cost performance, with "minimalism" and "genderless dressing" as its core concepts. Recently, it has become popular due to the private clothing worn by many celebrities, which has triggered a heated discussion especially among the Generation Z group.
| Data dimensions | Statistics for the past 10 days |
|---|---|
| Weibo topic reading volume | 230 million times |
| Notes related to Xiaohongshu | 18,500+ articles |
| Douyin #Ice brand topic | 86 million views |
| E-commerce platform search growth | A month-on-month increase of 320% |
2. Analysis of Ice’s popular items
According to data from major social platforms, the following three items have been the most discussed in the past 10 days:
| Item name | Material characteristics | Hot search index |
|---|---|---|
| Cloud sense loose sweatshirt | 100% organic cotton | ★★★★★ |
| Multi-pocket cargo pants | Recycled nylon fabric | ★★★★☆ |
| asymmetrical deconstructed shirt | Linen blend | ★★★☆☆ |
3. Summary of consumer evaluations
By grabbing 3,000+ latest reviews from the e-commerce platform, we sorted out the following core feedback:
| Evaluation dimension | Proportion of positive reviews | Proportion of negative reviews |
|---|---|---|
| Design uniqueness | 89% | 11% |
| fabric comfort | 76% | twenty four% |
| Price Reasonability | 68% | 32% |
4. Comparison with other trendy brands
Ice’s positioning is between fast fashion and high-end fashion brands. The following table shows its differences with similar brands:
| brand name | average price range | design style | Amount of goods brought by celebrities |
|---|---|---|---|
| Ice | 300-800 yuan | minimalist street style | 23 bit |
| Brand A | 500-1200 yuan | Retro sports style | 15 people |
| Brand B | 200-500 yuan | Japanese casual style | 8 bits |
5. Purchase suggestions and channels
1. Official channel: Tmall flagship store launches new items every Friday, and the first-release items are often accompanied by a 20% discount.
2. Offline experience stores: Currently there are 5 physical stores in Beijing, Shanghai and Chengdu
3. Note: Some popular models require pre-sale, and the average waiting period is 7-15 working days.
Summarize:As an emerging trend brand, Ice has successfully attracted widespread attention recently with its differentiated design and precise social media marketing. Its products have received high praise in terms of design and cost performance, but its supply chain capabilities still need to be improved. For young consumers who pursue individual expression, it is worth trying but it is recommended to buy popular items rationally.
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