Which brand of jacket is the best? Popular brands and purchasing guides on the Internet in the past 10 days
Jackets, as essential equipment for outdoor sports, have recently become a hot topic again due to climate change and the camping craze. This article will combine the search data of the entire Internet in the past 10 days, e-commerce sales and professional reviews to analyze the most popular brands of jackets and the key points for purchasing them.
1. Top 10 popular jacket brands in 2023 (data source: e-commerce platform + social media volume)
| Ranking | brand | heat index | Core advantages | Representative products |
|---|---|---|---|---|
| 1 | ARC'TERYX (Archaeopteryx) | 98.5 | Professional grade waterproof/star style | AlphaSV series |
| 2 | The North Face | 95.2 | High cost performance/trend co-branding | 1996 replica |
| 3 | Patagonia | 89.7 | Environmentally Friendly Materials/Sustainability | Torrentshell 3L |
| 4 | Marmot | 85.1 | Lightweight design | PreCip Eco Series |
| 5 | Kailash | 82.4 | Domestic technological breakthrough | Mont Jacket |
| 6 | Columbia | 78.6 | Aomi waterproof technology | Watertight series |
| 7 | Jack Wolfskin | 76.3 | European market share | Texapore series |
| 8 | Pathfinder | 72.8 | Aerospace technology materials | Polar series |
| 9 | Decathlon | 68.9 | Entry-level and cost-effective | MH500 series |
| 10 | camel | 65.2 | Urban outdoor dual use | Three-proof jacket |
2. Correlation analysis of recent hot topics
1.Archaeopteryx "replacement" controversy: The number of discussions on the Xiaohongshu platform about "buying the same Arc'teryx model for 500 yuan" increased by 217% week-on-week, and actual evaluation showed that the waterproof performance gap between imitation models was 40%.
2.Domestic brand technological breakthroughs: Kailash's newly released MontX jacket uses self-developed FILTERTEC waterproof membrane, with laboratory data reaching 20000mm hydrostatic pressure
3.Environmental trends: Patagonia launched the "Used Clothes Recycling Program", with more than 200 million views on related topics across the entire network, driving a 55% increase in brand searches.
3. Comparison of core parameters when purchasing
| key indicators | Professional grade standards | city level standards | Test method |
|---|---|---|---|
| Waterproof performance | ≥20000mm | 5000-10000mm | Hydrostatic pressure test |
| Breathability | ≥15000g/m²/24h | 3000-8000g/m²/24h | RET value test |
| seam work | Fully glued | Partially glued | Rain test |
| weight | ≤450g | 500-800g | Actual measurement of M code |
4. Consumption Suggestions
1.extreme outdoor: Prioritize GORE-TEX fabric products, recommend Arc’teryx Alpha SV series (sufficient budget) or Marmot Minimalist (cost-effective choice)
2.city commuting: Choose lightweight models with PU coating, North Face 1996 replica or Pathfinder TIEF PRO series for balanced performance
3.Rainy season travel: Pay attention to the 3-layer structure design, and the Columbia OutDry Extreme series has been heavily discounted recently.
According to the latest market feedback, the consumption of jackets in 2023 will present three major trends: specialization, environmental protection, and scene segmentation. It is recommended that consumers choose according to actual use needs and avoid blind pursuit of high-end configurations resulting in excess functions.
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